Kylie Jenner Makes History in $50 Million Fantasy Bra at 2026 Victoria’s Secret Fashion Show
The 2026 Victoria’s Secret Fashion Show made “fashion history all over again” last night, thanks in no small part to the long-awaited return of its Fantasy Bra.
Days ahead of the runway extravaganza, the lingerie giant revealed that it had teamed up with luxury jewelry house Jacob & Co. to bring the famous creation back to life. And who better to wear it than someone who’s practically a spectacle herself: Kylie Jenner. The 29-year-old emerged onto the catwalk in a gauzy mini skirt, clear heels, and white feathered wings, although our attention was largely on her $50 million diamond-encrusted bra.
Featuring 4,410 natural diamonds totaling an astonishing 1,373.39 carats, the piece was finished with cascading diamond fringe along the bust and an enormous 75.54-carat Natural Fancy Vivid Yellow diamond right in the middle. It also marked the Khy founder’s first time walking in the Victoria’s Secret Fashion Show, with a few familiar faces cheering her on from the front row — namely her mother, Kris Jenner, and boyfriend, Timothée Chalamet.
“A big idea for the show was fandomonium,” Adam Selman, chief creative officer at Victoria’s Secret, told Vogue. “And the Fantasy Bra was one of the things that was requested the most from last year’s show. So we thought, OK, how do we do this in a really fun, excessive way? Because that’s what it is: a truly excessive piece of jewelry and artistry. It’s almost museum quality.”
Watch Kylie Jenner’s 2026 Victoria’s Secret Fashion Show debut below, then scroll on to learn more about the famous Fantasy Bra and its history.
The Fantasy Bra has been part of Victoria’s Secret history for decades, making its first appearance on Claudia Schiffer back in 1996. Originally known as the Million-Dollar Miracle Bra (yes, it really did cost $1 million), the diamond-studded creation was showcased in catalogs and on billboards before eventually making its way to the runway. That didn’t make it any less impressive, of course. Created in collaboration with four private jewelers based in New York City, the original design boasted more than 100 carats of diamonds alongside an array of semi-precious gemstones.
Since then, the iconic bra has become something of a tradition, often carrying a price tag exceeding $1 million and being modeled by legendary Angels like Tyra Banks, Heidi Klum, Adriana Lima, Karolina Kurkova, Miranda Kerr, and Jasmine Tookes. Among its most memorable appearances, however, was Gisele Bündchen’s turn in 2000 wearing The Heavenly Star Bra, which famously broke records with its eye-watering $15 million valuation.
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