Everybody’s Wearing SKIMS, Literally: 32 Celebrities Who’ve Modeled For Kim Kardashian’s Shapewear Brand
SKIMS may be best known for its shapewear and underwear staples, but its celebrity campaigns have become just as recognizable as the clothes themselves. Over the years, Kim Kardashian has recruited an impressive lineup of famous faces—from Sabrina Carpenter posing in pastel lingerie to Olivia Munn revealing her mastectomy scars for the first time to Post Malone joking that modeling for the brand felt like a Bigfoot sighting.
Although SKIMS only launched in 2019, it didn’t take long for the brand to assemble a celebrity roster that most fashion houses would envy: Addison Rae helped celebrate its first anniversary in 2020, Snoop Dogg posed alongside his family for the holidays in 2022, and Cardi B famously asked, “Everybody’s wearing SKIMS. Are you?” (We certainly know a few people who are.) Ahead, we’re looking back at 32 celebrities who’ve modeled for Kim’s überpopular brand, from Kate Moss and Tyra Banks to Rosé, Hailey Bieber, and a few Kardashian-Jenner relatives, of course.
In no particular order, these are the SKIMS celebrity campaigns worth revisiting.
1. Kim Kardashian
Of course, we couldn’t start our list with anyone other than the icon herself. Over the years, Kim has been the face of several SKIMS campaigns, whether it’s the brand’s Micro Fits Everybody collection (which, yes, left our jaws on the floor) or its controversial Nipple Bra, which now has hundreds of five-star reviews. What can we say? Anytime Kim steps in front of the camera, our purses tremble because chances are, we’ll end up buying whatever she’s selling.
2. Hailey Bieber
While Hailey Bieber has traditionally been more of a Victoria’s Secret girlie, we’ll admit we loved seeing her model for SKIMS. In June 2026, the Rhode founder fronted the brand’s Everyday Cotton campaign, which she said had “all the qualities” she looks for in underwear. “It’s soft, comfortable, and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again,” the model shared in a press release.
3. Sabrina Carpenter
Our hearts still skip a beat whenever we revisit Sabrina Carpenter’s SKIMS campaign, which featured one of the brand’s most “alluring” collections to date. Whereas many of the celebrities coming up wore SKIMS’ signature neutral and nude-toned pieces, the Short n’ Sweet singer modeled a lace babydoll top, corset, briefs, and more in a variety of pastel hues. What a treat!
4. Megan Fox and Kourtney Kardashian
Photographed by the iconic Donna Trope, SKIMS’ Cotton campaign starred Megan Fox and Kourtney Kardashian, whom Kim said she chose as a “fun and sexy celebration of the duo’s friendship.” As if we needed any more convincing that the two were made for the camera, seeing them pose with a red apple between their mouths was enough to convert us into believers.
5. Kylie Jenner
There’s hardly a Kardashian-Jenner who hasn’t posed for SKIMS, whether alongside Kim herself or in a campaign of their own. In 2026, Kylie Jenner joined the family tradition by helping debut the brand’s Everyday Cotton collection in photos shot by photography duo Mert Alas.
6. Olivia Munn
Olivia Munn “felt a sense of freedom” posing for SKIMS in 2024, especially since it was the first time she revealed the scars from her double mastectomy and reconstruction. “When people think of SKIMS, they think of beauty and sexiness, and with breast cancer, I think that it’s not always the first thing that people think about, maybe like not even in the top hundred,” the actress said on Susan G. Komen’s “Real Pink” podcast.
7. Kate Moss
Kate Moss says she’s been a SKIMS fan since “day one.” The supermodel, who met Kim through designer Riccardo Tisci in 2014, went topless for the brand’s Fits Everybody collection. “What Kim is doing with the brand is so modern,” Moss raved, praising SKIMS for “making underwear women actually want and that fits perfectly.” Clearly, it’s become something of a family affair, too. “I wear it, my daughter wears it — even my mum wears it!”
8. Rosé
If you (much like our editors) have been keeping up with SKIMS for long enough, you’ll know that every year leading up to Valentine’s Day, the brand taps a celebrity to front its annual love-themed collection, typically in a limited range of pinks and reds. For 2025’s campaign, Rosé posed in a lacy slip dress, pajamas covered in kisses, and more. P.S. The “APT.” singer also swears by the brand’s Soft Smoothing Seamless collection.
9. Addison Rae
What better way to celebrate your first anniversary than by calling on one of TikTok’s biggest stars-turned-pop singers? In 2020, the “Diet Pepsi” singer slipped into a brown bodysuit in a room plastered with Kim’s face and plenty more SKIMS campaign imagery.
10. Paris Hilton
Paris Hilton and Kim took us back to the early aughties for the launch of SKIMS’ velour tracksuits. We personally would’ve loved to see a little more from the queen of tracksuits herself, but hey, there’s always next time.
11. Sunisa Lee
To celebrate Team USA ahead of the 2024 Olympic and Paralympic Games in Paris, SKIMS tapped gymnast Sunisa Lee as one of several athletes to model its limited-edition shapewear collection. “As a longtime fan of the brand, it was a dream come true to work with SKIMS and their team on this,” she told Harper’s Bazaar.
12. Amelia Gray
Amelia Gray, the woman you are. The fashion industry’s favorite it-girl fronted SKIMS’ Ultimate T-Shirt Bra campaign, posing in little more than the essentials in a nearly empty studio.
13. Lana Del Rey
SKIMS tapped none other than Lana Del Rey to front its Valentine’s Day campaign in 2024. The Grammy-winning singer said she’s been a “big fan of SKIMS since the beginning,” so getting to star in one of its campaigns was a dream come true. “I hope you love it as much as I do,” she said in a statement.
14. Heidi Klum
In 2022, Kim brought together some of our favorite supermodels for SKIMS’ aptly titled Icons campaign. Heidi Klum joined Tyra Banks, Alessandra Ambrosio, and Candice Swanepoel in front of the camera. Funnily enough, the former Victoria’s Secret Angel was actually the one who convinced Kim to get in on the photos herself.
“I have to say Kim was there. She was just like, ‘I’ve been watching you guys all this time and now I can’t even believe it, you’re all here in my studio, and you’re shooting this for me,'” Klum told Extra. “I was like, ‘Well, why are you not in the photos?’ and she’s like, ‘No, no, it’s all about you girls,’ and I’m like, ‘No, no, no, you should be in the photos.'”
15. Charli XCX
Apparently, everyone was having a brat summer in 2024. SKIMS got in on the fun by tapping Charli XCX to model its Cotton Rib and Cotton Fleece collections, photographed by the legendary Petra Collins herself. As for the brat green, the “Apple” singer had plenty of it in the lush grass and greenery surrounding her as rain poured down.
16. Candice Swanepoel
We seriously can’t get over these photos of Candice Swanepoel for SKIMS. The supermodel posed in the brand’s Fits Everybody collection alongside the aforementioned Tyra, Alessandra, and Heidi. SKIMS said it “doesn’t get more iconic than this,” and frankly, we couldn’t agree more.
17. Usher
A week before taking the stage for the Super Bowl LVIII Halftime Show, Usher teamed up with SKIMS to front its men’s campaign, modeling the Stretch 5” Boxer in a handful of colors. As if seeing the R&B legend in his underwear wasn’t enough, he also released a bonus track titled “Naked” exclusively through SKIMS’ website for one week.
18. Madeline Argy
Madeline Argy got cozy for SKIMS’ 2025 holiday campaign, modeling some of the brand’s comfiest PJs from its limited-edition collaboration with Cactus Plant Flea Market. “It’s rare to find pieces that feel playful and effortless. The collection captures that balance perfectly,” she shared. “It’s cozy and confident at the same time. You can throw it on and instantly feel like yourself, which is what great style should do.”
19. Cameron Brink
According to WNBA star Cameron Brink, SKIMS underwear is “so comfortable that you forget you have anything on.” Just a year after the brand announced its multiyear partnership with the league, the No. 2 overall draft pick spotlighted the Fits Everybody collection alongside the likes of DiJonai Carrington, Kelsey Plum, and Skylar Diggins, among others.
20. Tyra Banks
“Nostalgia is everything, and Kim recognized that,” Tyra Banks told Vogue about reuniting with fellow supermodels Heidi Klum, Candice Swanepoel, and Alessandra Ambrosio for SKIMS. “Opportunities to collaborate in this way with iconic supermodel peers are rare, so to be able to team up for this project was the best of both worlds.”
21. Alex Cooper
Say what you will about Alex Cooper, but the “Call Her Daddy” podcast host certainly knows how to stun in front of the camera. For her first-ever fashion campaign, she teamed up with SKIMS to celebrate the return of its Wedding Shop. The then-bride-to-be posed alongside her husband, Matt Kaplan.
22. Beabadoobee
Beabadoobee helped SKIMS (and Cactus Plant Flea Market) get into the holiday spirit in 2025, starring in a Christmassy campaign alongside North West, Veneda Carter, Mariah the Scientist, and more. “Some of the silhouettes were really me, like the pajama shorts and long-sleeve especially,” she told Puss Puss. “The colors and prints were all very cute, and it’s something you’d see me in at home.”
23. Post Malone
Post Malone joked that modeling for SKIMS’ menswear was one of the most “terrifying” things he’s ever done. “It’s like a Sasquatch sighting, essentially, is what it feels like. Everyone’s going to call it in to the cops and say, ‘We saw Bigfoot out here.’ Or, Averagefoot,” the “Congratulations” artist told GQ.
24. La La Anthony
For SKIMS’ Anniversary Campaign, Kim enlisted “some of the most beautiful women” who inspire her, including La La Anthony. The “Power” star said she was “absolutely shocked” when the shapewear founder surprised her with a billboard of herself in New York City. Honestly, we would be too.
25. Nia Long
Just a week after celebrating the opening of SKIMS’ flagship store in New York, Nia Long became the face of the brand’s 2024 shapewear campaign highlighting “key collections, such as SKIMS Body, Seamless Sculpt, and Hosiery. Vanessa Beecroft photographed the Love Jones actress, who shared what being part of the campaign meant to her. “Women have a choice to reinvent themselves at any age. It is truly an honor to be a part of the SKIMS family, where women are celebrated at any age and size,” Long explained.
26. Tate McRae
Tate McRae certainly knows how to sleigh (pun intended). For the 2024 holiday season, the “Housewife” singer starred in a SKIMS campaign photographed by Harmony Korine.
27. Patrick Schwarzenegger and Abby Champion
For the return of SKIMS’ Wedding Shop, then-engaged Patrick Schwarzenegger and Abby Champion starred in a campaign of their own. Photographed by Carin Backoff, the shoot was meant to capture “the chemistry between the engaged duo, blending romance and sensuality.”
28. Cardi B
Who could forget Cardi B asking, “Everybody’s wearing SKIMS. Are you?” For the 2023 campaign, the Grammy-winning rapper wore several pieces from the brand’s Cotton Collection, including a sleeveless dress, ribbed leggings, and a scoop bralette.
29. SZA
SZA modeled the Fits Everybody Bandeau and Fits Everybody Full Brief — among several other pieces from the shapewear brand’s coveted collection — in 2023. In a press statement, she said SKIMS is a brand “that strives to make women feel both comfortable and sexy.”
30. Snoop Dogg
For SKIMS’ 2022 holiday campaign, Snoop Dogg joined his wife, Shante Broadus, their three adult children, and five grandchildren to spread some holiday cheer. Dressed in the brand’s Fleece Sleep Sets and Cozy Collection, Uncle Snoop said, “It’s the first time we’ve been featured in a campaign all together, and we all loved the super soft, comfy outfits.”
POST COMMENT